Live Outside
JanSport’s Social Media presence is lively and inclusive across many different platforms. For this campaign YouTube, Facebook and Tumblr were synchronized to drive viewers to the weekly vignettes and episodes following a artists traveling from San Francisco to their performacne in Austin’s SXSW festival. The Tumblr theme was picked up for localization for JanSport Brazil, the team involved with a a future Live Outside destination. Worked directly to produce assets and post content on first party brand channels and landing pages.
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Custom Tumblr Theme Developer
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Landing Page Development : Live Outside Campaign page within the JanSport Official Website
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YouTube Brand Channel Content Management
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Production Designer : Video Encoding, Photo Editing, Content/GIF Creation
